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See it work

The Idea Center: ideas that learn from live media.

Inside Creative Buddy, a squad of agents writes territories, concepts and copy lines, each with its own image. A guardian checks brand and legal risk, a pretester scores every idea, and the lines a person approves go to Media Buddy to test.

Idea Center · 1:01The Idea Center

Idea Center, 1:01. Captions available.

How It Works · 2:22Idea Center: how it works

How It Works, 2:22. Captions available.

How it works

Step by step.

  1. Describe the askWhat you are trying to achieve, for whom and where it will run, plus seed ideas from your team.
  2. It reads the signalsYour scenario plan, live offers, inventory, search demand and what media is already learning.
  3. Agents write the ideasStrategic territories, concepts and copy lines, each with its own image.
  4. Guardian and pretestBrand and legal risk is flagged beside each concept. Pretest scores are labelled modelled.
  5. Picture itMake an animatic with music and narration, or a concept video with Google Veo or Runway.
  6. Approve, test, learnApproved lines go to Media Buddy to test. What wins comes back as the next round.
Inside the product

Real screens, real product.

Every screen here is the working product, captured from the tour above.

Idea Center new session form inside Creative Buddy
Start a sessionThe ask, seed ideas, a campaign thread and the outputs you want, on one form.
Idea Center concepts with generated images and copy lines
Concepts and copy linesEach concept arrives with its own image and its lines.
Idea Center concept with guardian brand and legal flags and modelled pretest scores
Guardian flags and pretest scoresBrand and legal checks beside each idea, with scores labelled modelled.
Idea Center approve controls with the Media Buddy test queue
Approve, and Media Buddy tests itApproved lines queue for dynamic creative testing, and winners come back.
Why it matters

What it changes.

More ideas worth testing

Every round starts from your strategy and live signals, not a blank page.

Checked before anyone sees it

A guardian flags brand and legal risk, and every pretest score says modelled, not measured.

Learns from live media

Winners from Media Buddy come back as the next round of ideas, waiting for a person to approve.

Film

One Idea Everywhere

Follow one idea through The Buddy System, from Data Buddy and Campaign Buddy to Creative Buddy, Compliance Review, Media Buddy and Measure Buddy, and back into the next idea.

Film · 0:43

Read the transcript of One Idea Everywhere

It starts with one idea. Data Buddy tells you where it matters. Campaign Buddy shapes it into a plan. Creative Buddy makes it real, in every format you need. Compliance Review makes sure it's right. Media Buddy puts it in front of the right people. Measure Buddy tells you how it did. And everything it learns feeds the next idea. One idea. Everywhere it needs to be, while it still matters. The Buddy System.

Watch all films →

Fill the pipeline on its own.

Or plug it into The Buddy System, and every idea learns from live media.

Meet The Buddy System →

See more tools work: PFA Builder · PFA Carousel · Pulse Player · Page Builder · Widget Studio · Digital Coupons · Brand Sweep · Asset Studio · The asset manager · Text Me My Offer · Creative Buddy · The Creative Buddy Studio · Media Buddy · Measure Buddy · Search Buddy · The Agency Director · Offer Buddy · Data Buddy · Campaign Buddy · Integration Buddy · Users and Access

Bring a real brief.

Bring an actual goal from an actual market, and watch The Buddy System build it.

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The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.