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Free tools

Free tools: see what is working, in about a minute.

Quick checks built on the same engines as The Buddy System. No login, and each one gives you a score, the evidence behind it and the first fixes to make, in under a minute. Nothing is emailed to you or anyone else.

The checks

Five quick looks at what is working and what is not.

AI Search Readiness Score

Enter a website and see how ready it is to be found, read and recommended by AI answer engines.

AI crawler access in robots.txt, llms.txt and schema.org coverage
Crawlability, content answerability and a page weight proxy
A live test: do AI answers name your brand, against up to two competitors
A score from 0 to 100, a letter grade and the top five fixes

Run the free check: AI Search Readiness Score (opens in a new tab)The full version lives in Search Buddy.

Paid Search Efficiency Check

Upload a search terms or campaign export, or enter six numbers, and see where paid search money is leaking.

Wasted spend estimate on terms that never convert
Brand cannibalisation risk and impression share lost to budget or rank
Cost per acquisition against a labelled benchmark band
The file is processed in memory and not stored without your consent

Run the free check: Paid Search Efficiency Check (opens in a new tab)The full version lives in Search Buddy.

SEO Health Snapshot

A quick crawl of up to 25 pages with a score and the fixes that matter most.

Titles, meta descriptions and H1s
Broken links, canonicals and robots rules
Schema.org, image alt text, page weight and internal links

Run the free check: SEO Health Snapshot (opens in a new tab)The full version lives in Search Buddy.

Competitive Stack-Up

Your site against up to three competitors on AI readiness and SEO health, side by side on a radar chart.

Every readiness component compared
AI answer share of voice
Where each competitor is ahead, and by how much

Run the free check: Competitive Stack-Up (opens in a new tab)The full version lives in Search Buddy.

Agency Audit Quick Look

Answer ten questions or upload a media plan or invoice, and get a Transparency Score with the dollars worth asking about.

Pricing against benchmark bands, non-working spend and fee load
Frequency and inventory quality red flags
An estimated dollars-at-risk figure, labelled as an estimate
Factual findings that never name an agency

Run the free check: Agency Audit Quick Look (opens in a new tab)The full, line-by-line version lives in Media Buddy.

All free tools in one place → (opens in a new tab) · How we score: the methodology → (opens in a new tab)

How the checks work. Each check reads only public pages or the file you give it, respects robots.txt and reads at most 25 pages of a site. Benchmarks are labelled with their source, or as an Onit benchmark, modelled. Uploaded files are read in memory and are not kept unless you ask for a shareable result. The Agency Audit Quick Look gives factual findings and never names an agency.

The appetizer. Then the main course.

The full versions run inside Search Buddy and Media Buddy, connected to the rest of The Buddy System.

Meet The Buddy System →

The Buddy System by Onit Digital

See Buddy work.

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