Onit Digital home
Home / Retail Consulting
Retail consulting

Industry-leading retail consulting.

We start from a technical point of view, but we always keep your business objectives at the forefront. A recommendation is only finished when it is tied to a result a dealer can feel.

What we advise on

Consulting that ends in working software, not a slide.

Offer and incentive strategy

Which offers, in which markets, for which vehicles, so incentive is not spent on people who were going to buy anyway.

Media strategy by market

Boost, maintain or reduce media market by market. Boost = too much inventory, push media. Reduce = tight inventory, ease off.

Data and measurement

Closed-loop attribution, and a holdout before anyone calls a lift measured.

Martech and integration architecture

How your offer feeds, dealer systems and media stack should connect.

Dealer and showroom enablement

Lead routing, redemption and desk tools that give the salesperson full context.

Creative operations at scale

How one approved idea reaches every market, size and surface on brand.

Our approach

Start technical. Stay on the business.

Technical point of view. Business objectives at the forefront.

Every technical step answers to a business question.

Business objective
What has to move, and where?
What is it worth to move it?
What does success look like?
Did it pay off?
Technical path
Audit the data, offers and systems you run today
Design the architecture and offer logic
Build, configure and launch
Measure with closed-loop attribution
How it connects

Our consulting and our solutions feed each other.

Consulting sets the objective. Custom development and The Buddy System deliver it. Results come back and sharpen the next recommendation.

How Onit Digital's consulting, custom development and The Buddy System connectA loop around your business objective: Retail Consulting sets the roadmap, Custom Development builds what is unique to the brand, The Buddy System runs it at scale, and results flow back to consulting. RetailConsulting CustomDevelopment The BuddySystem YOUR BUSINESSOBJECTIVE roadmap run it at scale results
  1. Retail Consulting starts with the business objective: which markets, which vehicles, what has to move. Then it maps the technical path to get there.
  2. Custom Development builds what is unique to your brand: integrations, offer logic, dealer tools and shopper experiences.
  3. The Buddy System runs it at scale. Custom work plugs in as an extension, so it inherits your permissions, your brand and your data model on the day it is installed.
  4. Results flow back. Closed-loop measurement shows which idea sold the car, and that shapes the next round of consulting.

Bring a real brief.

Bring an actual goal from an actual market, and watch The Buddy System build it.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.