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Offer heroes that fit every screen

Build the full-width offer hero that opens a brand page. Pick an approved layout, bind it to a live offer, and author it for desktop, tablet and mobile.

PFA Builder library listing Nissan Kicks and Sentra offer heroes with layout, status and tier columns
How it works

Step by step.

  1. Pick an approved layoutStart from one of nine hero layouts measured from the live brand site, from Featured Vehicle to Background Video.
  2. Bind a live offerSwitch on Offer-bound and the hero pulls the current payment, term and disclaimer by vehicle and ZIP.
  3. Set the background per deviceChoose artwork from the DAM or generate it with AI, separately for desktop, tablet and mobile.
  4. Preview with the page chromeSee where the site logo and navigation will sit so copy never collides with them.
  5. Place it on a pageSet it Active and drop it into a PFA Carousel or straight onto a page in Page Builder.
Inside the product

Real screens, real product.

Every screen here is the working product.

PFA Builder library listing Nissan Kicks and Sentra offer heroes with layout, status and tier columns
The PFA libraryEvery offer hero in one list, with its layout, status and device tiers, ready to preview or edit.
New PFA form with Featured Vehicle layout selected and the Offer-bound option checked
Start from an approved formatName the hero, choose a layout, set run dates and decide whether it pulls a live offer.
Full-width Nissan Sentra offer hero showing a monthly lease payment with Text Me This Offer and Build and Price buttons
Live on the pageThe finished hero as a shopper sees it: live Sentra lease figures, disclaimer and calls to action.
Nissan Kicks offer hero on a tree-lined campus street with lease payment, term and initial payment
Built from real offer dataA Kicks back-to-school hero with the payment, term and disclaimer filled from the current offer.
Why it matters

What it changes.

Offer-bound by design

Heroes pull the right offer for the vehicle and ZIP, so the payment on screen matches the program.

Three device tiers

Desktop, tablet and mobile are authored on their own, at full width, with no fixed pixel box.

Brand geometry built in

Layouts and spacing come from the brand's own site, and logo and navigation stay clear of your copy.

A strong opener on its own.

Inside The Buddy System, the heroes you build here feed PFA Carousels and Page Builder pages, and Campaign Buddy can generate them straight from a campaign.

Meet The Buddy System →

See more tools work: PFA Carousel · Pulse Player · Page Builder · Widget Studio · Digital Coupons · Brand Sweep · Asset Studio · The asset manager · Text Me My Offer · Creative Buddy · The Creative Buddy Studio

Bring a real brief.

Bring an actual goal from an actual market, and watch The Buddy System build it.

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The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.