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Campaign Buddy: from a blank page to a plan.

The campaign planner inside The Buddy System. Talk through the goal and it builds the brief with you: audiences, markets, offers and tests. Then it turns the brief into a plan and shows the reasoning behind every choice.

Campaign Buddy · 0:39Campaign Buddy

Campaign Buddy, 0:39. Captions available.

How It Works · 2:00Campaign Buddy: how it works

How It Works, 2:00. Captions available.

How it works

Step by step.

  1. Describe the goalAudiences, markets, offers, tests, or the plan you have in mind.
  2. It asks what it needsA conversation shapes the campaign before anything is built.
  3. Read the dataMeasured data for the footprint, beside the conversation.
  4. Compare the optionsMarket, vehicle, offer, value and score in one table.
  5. Approve the planAccept the rows that belong in the plan. A person still presses send.
Inside the product

Real screens, real product.

Every screen here is the working product, captured from the tour above.

Campaign Buddy conversation and audience panel
Shape the campaignPhase one is a conversation about the goal.
Campaign Buddy brief with audiences, markets, offers and tests
The brief, built with youAudiences, markets, offers and tests.
Campaign Buddy plan table with approve buttons
The plan and its reasoningEvery row shows why it is there.
Campaign Buddy workspace overview
The workspacePlans, data and recommendations together.
Why it matters

What it changes.

Builds the whole campaign

Page, PFAs, carousel, banners, tagging and feeds, bound to one campaign.

Shows its reasoning

The expected result and the risks sit beside every choice.

Waits for a person

Discard reverses the build. Nothing ships until someone presses send.

Plan faster on its own.

Or plug it into The Buddy System, and the plan flows straight to creative and media.

Meet The Buddy System →

See more tools work: PFA Builder · PFA Carousel · Pulse Player · Page Builder · Widget Studio · Digital Coupons · Brand Sweep · Asset Studio · The asset manager · Text Me My Offer · Creative Buddy · The Creative Buddy Studio · Media Buddy · Measure Buddy · Search Buddy · The Idea Center · The Agency Director · Offer Buddy · Data Buddy · Integration Buddy · Users and Access

Bring a real brief.

Bring an actual goal from an actual market, and watch The Buddy System build it.

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The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.