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See it work

The Agency Director: one thread, one screen.

The Buddy System is the first agentic ad agency: a team of AI buddies that hand work to each other. Every campaign lives on one thread: strategy, offers, ideas, media and results. The Agency Director shows it all on one screen, including what is waiting on a person.

The Agentic Ad Agency · 0:53The Agentic Ad Agency

The Agentic Ad Agency, 0:53. Captions available.

How It Works · 2:13Agency Director: how it works

How It Works, 2:13. Captions available.

How it works

Step by step.

Pick your active threadChoose where your work lands. It applies to every buddy you use.
The buddies do the workEach buddy records what it made on the shared campaign thread.
See what waits on a personOne queue of decisions and reviews, with the buddy, the request, the thread and its age.
Approve before go-liveMedia lines waiting for approval are counted on the same screen. Nothing goes live until a person approves it.
What media taught usEach week it summarizes the new media learnings for the team.

Inside the product

Real screens, real product.

Every screen here is the working product, captured from the tour above.

Agency Director campaign thread and latest activity — One campaign threadStrategy, offers, ideas, media and results, together.

Agency Director overview with counters and tables — One screenThreads, people waiting, lines awaiting approval and this week’s learnings.

Agency Director waiting on a human panel — Waiting on a humanThe buddy, the request, the campaign thread and how long it has waited.

Agency Director Idea Center card — Idea Center sessionsReturn to a thread’s idea session when it is ready.

Why it matters

What it changes.

The first agentic ad agency

Each buddy owns a part of the job and hands its work to the next one on the thread.

People make the calls

Anything that needs a decision lands in one queue. Nothing goes live without approval.

A weekly lesson

What media taught the team this week, so the next campaign starts smarter.

Film

Monday Morning

Incentives change in three markets on a Monday. Watch the agents flag it, build the new offer creative, check every claim, shift the media plan, then stop and wait for one approval.

Film · 1:02

Read the transcript of Monday Morning

It's Monday. Incentives just changed in three of your markets. At a traditional agency, that's a meeting. Then a brief. Then a week. At Onit Digital, the agents are already on it. Data Buddy spots the change and flags it. Creative Buddy builds the new offer creative. On brand, in every size. Compliance Review checks every claim and every disclaimer. Media Buddy shifts the plan to the markets that need it. Then it stops, and waits for you. One look. One approval. Out the door. And Measure Buddy keeps score, so next Monday you know what worked. That's an agentic ad agency. Your team sets the direction. Our agents do the work. You stay in control of every dollar. Onit Digital. The first agentic ad agency.

Watch all films →

Each buddy works on its own.

Together, they are The Buddy System: the first agentic ad agency. The Agency Director keeps people in charge.

Meet The Buddy System →

See more tools work: PFA Builder · PFA Carousel · Pulse Player · Page Builder · Widget Studio · Digital Coupons · Brand Sweep · Asset Studio · The asset manager · Text Me My Offer · Creative Buddy · The Creative Buddy Studio · Media Buddy · Measure Buddy · Search Buddy · The Idea Center · Offer Buddy · Data Buddy · Campaign Buddy · Integration Buddy · Users and Access

The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.