Onit Digital builds The Buddy System: a team of intelligent collaborators that work inside your data, your rules, and your brand, so your people can spend the week on the next big idea. The Buddy System. Unlock creativity at scale.
The Buddy System: eight AI collaborators on one engine, System B, that turn a marketing goal into a finished campaign inside your data, your rules and your brand.
Marketing teams at brands and the agencies that serve them. Built and proven first in automotive retail.
Custom software for the automotive industry and retail consulting, connected to The Buddy System.
Onit Digital runs the offer engine behind every advertised Nissan price, national to DMA, and built a text-messaging offer program for Hyundai. See the case studies.
Between a good idea and the shopper it is meant for, there is a lot of road: hundreds of markets, a dozen formats, offers that shift by the week. We built The Buddy System to handle that road. Data Buddy, Offer Buddy, Creative Buddy, Campaign Buddy, Media Buddy, Measure Buddy, Search Buddy and Integration Buddy share one memory of your organization on System B, so a decision made in one shows up in the next.
The Buddy System was built inside automotive retail, the hardest version of this problem we could find: thousands of individual markets, inventory that changes daily, offers governed by state-level rules, and a brand standard that cannot bend. Everything was proven there first.
It produces the artifact in the system of record: the page, the creative, the offers, the feeds. Not a summary of the work, and not a plan to do it later.
Including when the data is too thin to have a real opinion. When confidence is low, the caution is open by default.
Buddy has no authority to publish. Every consequential action routes to a person and is audited. That is not a setting. It is how the system is built.
Bring a real goal from a real market, and watch what comes back.
You state the goal in plain language. Data Buddy reads every market and tells you where the opportunity is.
Offer Buddy works out the right deal for each market, inside the rules. Creative Buddy makes one idea every size and screen, on brand.
Campaign Buddy sends it everywhere it needs to go once a person approves: widgets, Pulse Player video, Text Me My Offer, Digital Coupons.
Integration Buddy keeps every system talking, and the closed loop shows which idea sold the car. What you decide once, you do not decide again.
Watch the films, then bring a real brief.