How your brand shows up in AI answers, in organic search and in paid search. It scores AI search readiness from 0 to 100, measures how often AI answers name and recommend you, audits the site, finds wasted paid search spend, and hands every fix to the buddy that can act on it.
Share of voice against your competitors, every answer saved so you can read it, and brand detection done on the answer text itself.
Titles, meta descriptions, H1s, broken pages, canonicals, schema.org, image alt text, page weight and internal links. Every finding lists the pages that prove it.
Account health, wasted spend, negative keywords from queries that never convert, converting queries to add, and impression share lost to budget and rank.
Your site against up to three competitors on every readiness component, on a radar chart, with AI share of voice.
Topics competitors cover that you do not, structured data they publish that you do not, and AI questions where a competitor was named instead of you.
Creative Buddy turns content gaps into content. Media Buddy plans the search lines, with a person approving every dollar. Any buddy chat can answer “what is our AI search readiness score?”
The same rubric powers Search Buddy and the free AI Search Readiness check.
Grades: A 90 to 100, B 80 to 89, C 70 to 79, D 60 to 69, F below 60. If the AI answer test cannot run, the other 85 points are rescaled to 100 and the result says so. The score is never estimated.
| Component | Points | How it is measured |
|---|---|---|
| AI crawler access | 15 | robots.txt rules for 12 AI and search crawlers. Answer and search bots weigh more than training bots, and blocking training bots costs at most 5 points. |
| llms.txt | 5 | Served as text with headings and links. |
| Structured data | 20 | schema.org types across the crawled pages: Organization, WebSite or BreadcrumbList, Product, Vehicle or Service, Offer or rating, FAQPage or HowTo, location. |
| Crawlability and indexability | 20 | Home page answers and is indexable, canonical tags, an XML sitemap, HTTPS, titles and meta descriptions. |
| Content answerability | 15 | Question-style headings or FAQ content, concrete facts such as specs and prices, enough server-rendered text, one H1 per page. |
| Page weight and speed (proxy) | 10 | Response time, HTML size and script count, measured from our server. Not Core Web Vitals. |
| AI answer visibility | 15 | Five brand-neutral shopper questions: named in an answer, and recommended. |
Captured from the working product in the demo environment. Paid search screens use simulated data, labelled Sandbox.
Creative Buddy writes the missing content, Media Buddy plans the search lines, and Data Buddy answers questions about all of it in plain English.
Give it the goal. Get the campaign. A person still presses send.