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Data Buddy: answers in plain English.

The analyst inside The Buddy System. Ask a question in plain English and it answers from your sales, inventory and market data. Plan scenarios and it turns them into a strategy brief, with inventory posture and market intelligence for every market.

Data Buddy · 0:39Data Buddy

Data Buddy, 0:39. Captions available.

How It Works · 2:11Data Buddy: how it works

How It Works, 2:11. Captions available.

How it works

Step by step.

  1. Ask a questionDays supply, offers, registrations or a map, in plain English.
  2. See the signalsIt shows the signals behind an answer and the weight it gave them.
  3. Size the audiencePotential market, engaged audience and reach for the markets you choose.
  4. Write the briefScenario work becomes a strategy brief, with the facts sourced.
  5. Hand it offSend the audience to Campaign Buddy, or hand work to another buddy.
Inside the product

Real screens, real product.

Every screen here is the working product, captured from the tour above.

Data Buddy question panel with suggested prompts
Ask in plain EnglishAnswers from your sales, inventory and market data.
Data Buddy strategy and briefs form
From scenario to briefPlan scenarios and write the strategy brief.
Data Buddy inventory posture chart
Inventory postureInventory by model, segment or geography.
Data Buddy market intelligence map of the United States
Market intelligenceEvery market on one map.
Why it matters

What it changes.

A conversation, not a filter

Ask the question the way you would ask a colleague, and get the answer with its sources.

Down to the market

Inventory posture and market intelligence for every market. Boost = too much inventory, push media. Reduce = tight inventory, ease off.

Says when a signal is not live

If a data source is not connected, it tells you rather than guessing.

Films

Watch the films

Two short films on this part of the work.

Every Market

Film · 0:56

Data Buddy reads inventory in every market every day, Creative Buddy builds the right offer for each one, and Media Buddy puts the money where it matters, so one team can cover hundreds of markets.

Read the transcript of Every Market

You don't have one market. You have dozens. Different offers. Different inventory. Different competitors down the street. A traditional agency picks a few and hopes the rest keep up. Our agents don't have to pick. Data Buddy watches every market, every day. When inventory piles up in one city, it says push. When it runs tight in another, it says ease off. Creative Buddy builds the right offer for each one. Every size, every language. Media Buddy puts the money where it matters most. Hundreds of markets. One team. The same people you have today. That's what an agentic ad agency does. Onit Digital. The first agentic ad agency.

Just Ask

Film · 0:46

Ask The Buddy System a question in plain English and get an answer from your own data, plus a plan ready for you to approve.

Read the transcript of Just Ask

What if you could just ask? Why did engagement drop in Dallas? Which offer is working best on the Rogue? What's the news saying about our new model? Can AI find our website? What should we do next month? In The Buddy System, you ask in plain English, and the buddies answer with your data. And when the answer needs action, they don't just tell you. They get it started. A plan. A creative. A budget shift. Ready for you to approve. Stop digging for answers. Start asking. The Buddy System.

Watch all films →

Fast answers on its own.

Or plug it into The Buddy System, and every buddy plans from the same facts.

Meet The Buddy System →

See more tools work: PFA Builder · PFA Carousel · Pulse Player · Page Builder · Widget Studio · Digital Coupons · Brand Sweep · Asset Studio · The asset manager · Text Me My Offer · Creative Buddy · The Creative Buddy Studio · Media Buddy · Measure Buddy · Search Buddy · The Idea Center · The Agency Director · Offer Buddy · Campaign Buddy · Integration Buddy · Users and Access

Bring a real brief.

Bring an actual goal from an actual market, and watch The Buddy System build it.

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The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.