Onit Digital combines uniquely integrated promotion management software with a team of industry experts to develop new lead sources for your dealers, turning emerging tech into experiences that move people to act.
Thousands of offers, hundreds of markets, and a brand standard that cannot bend. We build for that.
One source of truth for every advertised price, lease, APR and cash offer, national to DMA.
Redemption, desk and showroom tools that hand the salesperson full context.
Offer pages, widgets, video and messaging that turn interest into a dealer conversation.
Offer feeds, inventory, dealer systems and media platforms, connected without rip-and-replace.
Closed-loop attribution from the ad a shopper saw to the car she bought.
We pressure-test ideas as working prototypes before they reach the market.
Percentage increase reported across Onit Digital client programs.
3x increase in key buying actions.
How the Nissan offer engine we built resolves every advertised offer. There are 210 Nielsen DMAs in the U.S.
From the Nissan and Hyundai programs in our case studies, and The Buddy System's own tools.
| Surface | Nissan offer engine | Hyundai messaging | The Buddy System |
|---|---|---|---|
| Brand homepage and carousels | Built | Not in scope | Built |
| Offers pages and vehicle pages | Built | Not in scope | Built |
| Dealer-facing tools | Built | Built | Built |
| Paid media creative | Built | Not in scope | Built |
| SMS and RCS messaging | Not in scope | Built | Built |
| Showroom and redemption | Not in scope | Not in scope | Built |
The typical sequence. Phases overlap on purpose, so working software shows up early.
A custom build sits between the systems you already run and every surface a shopper or dealer touches.
Give it the goal. Get the campaign. A person still presses send.