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Media Buddy

Media Buddy: an AI media agency, inside the system.

It plans media from your goals and budget, traffics and tags every placement, picks the creative for each impression, buys across the platforms you use, and measures what happened. A person approves every dollar by default.

Media Buddy · 1:01Media Buddy

Media Buddy, 1:01. Captions available.

How it works

From a goal to a measured buy.

Five jobs a media agency does, done inside the same system that already knows your offers, your inventory and your brand.

PlanStart from a goal and a budget. It weighs inventory posture, competitive spend, audience size and offer strength, market by market, and gives the reason for every line.
Traffic and tagEvery placement gets a consistent name, UTM tags and serve tags, and creative QA runs before anything ships.
Pick the creativeFor each impression it chooses the creative from the market, the live offer, inventory rules, the weather and the time of day. The offer comes from Offer Buddy. Media Buddy never re-ranks it.
BuyGoogle Ads, Meta, Amazon DSP, The Trade Desk and DV360, plus insertion orders for TV, radio and print.
MeasurePacing, outcomes, reconciliation and invoicing in one place. Every recommendation goes back to a person.

Plan

A plan you can read, line by line.

Media Buddy writes the plan and the argument for it, so a person can disagree with a specific line instead of the whole thing.

Plans from inventory, not habit

Each market carries an inventory posture. Boost = too much inventory, push media. Reduce = tight inventory, ease off. Maintain holds the line.

Competitive spend and audience size

It reads competitive spend and the size of the audience in each market, then weighs offer strength before it sets a budget.

Reasoning on every line

Each line says why it is there, what it should deliver and how confident the forecast is. Forecasts are labelled as forecasts.

Dynamic creative

The right creative, chosen for each impression.

This is true dynamic creative optimization: the creative is decided when the ad is served, not chosen once for a whole campaign.

Decided per impression

Each impression gets the creative that fits its market, its live offer, the inventory rules, the weather and the time of day.

Brand-locked

Fonts, colors, buttons and logos come only from the brand sweep. There is no free color picker to drift from.

Rules first, then learning

Inventory rules run before anything learned, so a rule always wins. Within the rules, it keeps testing and keeps the winners in front.

Buy

Every channel you buy, one plan.

Search, social, display, online video, connected TV, audio, TV, radio and print, planned together and bought the way each one is bought.

Walled gardens and programmatic

Google Ads, Meta, Amazon DSP, The Trade Desk and DV360, each through its own platform connection.

Linear by insertion order

TV, radio and print get a proper insertion order with dayparts, flight and terms, ready for the vendor.

Full service, or alongside your agency

Media Buddy can buy end to end, or plan, traffic and optimize while your agency buys from the buy sheet it hands over. Their delivery comes back in for measurement.

Governance

Your money moves when a person says so.

A person approves every dollar. That is where Media Buddy starts, and it always defaults back there.

Every spend request waits for a person, with the reasoning and a live cap check beside it.
Autopilot is opt-in. Turning it on takes a stated reason, it is audited, and one click turns it off again.
Hard caps are required. Per action, per day, per campaign and per month, each $1,000 by default. A cap can never be blank or unlimited.
Over a cap, the action is blocked and goes back to a person. It is never quietly trimmed to fit.
Every change is in the audit log, with who made it and when.

Inside the product

Real screens, real product.

Captured from the working product in the demo environment. Figures shown are illustrative, not client results.

Media Buddy plan view: summary figures, forecast and a written strategy for a Rogue and Kicks conversion plan — A plan, with its reasoningBudget, flight, channels and markets, with forecasts and a written strategy that names its own risks and caveats.

Media Buddy creative preview grid: a New York morning context with the winning Kicks lease ad in two sizes and the reasoning beside it — What each market would see, and whyThe preview runs the real decision engine for each market and time of day: the live offer, the rules that fired and the creative that won.

Brand-locked creativeFonts, colors and buttons come only from the brand sweep. Every allowed combination becomes a candidate variant.

Media Buddy approvals queue: three buy requests waiting for a person, each with a cap check — A person approves every dollarEvery spend request waits here with its reasoning and a live cap check. Nothing over a cap is ever trimmed to fit.

Media Buddy governance page: human approval mode and four hard spend caps of $1,000 each — Hard caps, set by a personPer action, per day, per campaign and per month, each $1,000 by default. A cap can never be blank or unlimited.

Media Buddy measurement view: outcomes grouped by inventory posture with a list of caveats — Measurement that states its limitsDelivery next to inventory and engagement, with a plain list of what the data can and cannot tell you.

Measure

What happened, and what it can and cannot tell you.

Pacing and outcomes

Spend against plan for every line, and delivery next to inventory and engagement in each market.

Reconciliation and invoicing

What was planned, what was bought and what was delivered, reconciled, with invoices drafted from delivered spend.

Honest about lift

It shows association, not causation, until a holdout has run, and it says so on the screen.

Where it stands today. Media Buddy is built and running inside The Buddy System. Platform accounts are being connected now. Until a platform is connected, Media Buddy runs its buys in a sandbox and labels every simulated number as simulated, and it does not report lift until a holdout has run.

One agency, inside the system.

Media Buddy plans from the same inventory data as Data Buddy, takes its offers from Offer Buddy, its creative from Creative Buddy and its campaigns from Campaign Buddy.

Meet The Buddy System →

The Buddy System by Onit Digital

See Buddy work.

Give it the goal. Get the campaign. A person still presses send.