The offer engine behind every Nissan price.

The challenge

A national OEM advertises thousands of offers — lease, finance, APR, cash, and stacked combinations — that vary by region, market, model, and tier, and change constantly. Those offers have to appear, accurately and on brand, across the brand homepage, the offers pages, dealer tools, and paid media at the same time. Without a single source of truth, prices drift, compliance risk grows, and the same offer shows up three different ways in three different places.

What we deliver: the DIME platform

DIME — the Dynamic Integrated Marketing Engine — is Onit’s enterprise offer-management platform and the system of record for every advertised Nissan offer. It manages the full lifecycle, from authoring to publication to distribution, with the geographic and regional logic the business actually runs on.

• One source of truth for every advertised price, lease, APR, and cash offer across the brand
• National, regional, and DMA-level offer logic — national sets, regional revisions that supersede them in-market, and automated featured-offer selection per market
• Role-based authoring and publishing with approval workflows and disclaimer management for pricing, regional, and marketing teams
• One API, every surface — the same published offers power the tier-1 homepage, tier-2 offers pages and VLPs, dealer-facing tools, and paid media creative
• Integrations with dealer data, payment estimation, and consumer messaging, including SMS offer delivery

How it works in practice

Pricing teams build national offer sets; regional teams layer in revisions that win within their markets; the platform automatically merges them and selects the best featured offers for each DMA. The instant an offer publishes, it’s the headline in media, the carousel slot on the homepage, the featured offer on the VLP, and the top tile on the offers page — all reading the same data. One truth, many surfaces.