Hyundai wanted a more direct, higher-intent line to shoppers than email or display could provide. Onit Digital implemented a text-messaging program that delivers the right offer straight to the shopper’s phone — and turns a tap into a dealer lead.
Hyundai had compelling offers but needed a more immediate, personal way to reach shoppers. Email gets buried and display gets ignored — and neither makes it easy for an interested shopper to act in the moment. The brand wanted a direct channel that lands on the device people actually check, with a frictionless path from “interested” to a real dealer conversation.
Onit Digital implemented a text-messaging program for Hyundai — opt-in SMS — to deliver offers and move shoppers toward their dealer.
Text put the offer where shoppers would actually see it. Open and engagement rates ran well ahead of email, and the “tap to act” simplicity meant interested shoppers moved toward a dealer in seconds rather than days. It became one of Hyundai’s most direct, highest-intent touchpoints.
What a direct messaging channel changed for Hyundai.
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