Yamaha Motorsports

Brief

Yamaha Motor Sports wanted to drive more bike sales by having better landing pages to convert their media into leads. Significantly, Yamaha didn’t have a mechanism for driving offers through their media, and they didn’t have landing pages to match the effort.

Creative Strategy
User Experience
Technical Architecture

Deliverables

Key Features

Configure and implement the ROAD Enterprise SaaS solution
Implement landing pages
Enable APIs
Deliver enhanced metrics
Develop a fully encompassing strategy that delivered offers through the entire sales funnel, that delivered responsive design for mobile views, and that captured data throughout the entire process

Website Development
Content and Creative Development
Program Management

Program Development

Tech Development

Creative Development

Web Development

Results

Onit continued to work as a partner to both Yamaha and its agency of record, maintaining assets and supporting both ROAD and the new landing pages. Visit https://currysupply.com. Onit continued to work as a partner to both Yamaha and its agency as a partner. We maintained all assets, continued support of the ROAD Enterprise SaaS solution and delivered metrics/analysis against the landing pages.

Summary of Benefits

Agency of record reported back astonishing metrics
In just the first 4 months, Yamaha was able to attribute higher sales to the landing page leads
Lightning fast initial launch
Increased speed-to-market and scalability for offers shown on Landing Pages and beyond
Improved accuracy of offers, avoiding previous errors