Project Description
IGN
Brief
IGN was seeking a new and quirky way to get the word out about their brand to an audience of gamers.
Creative Strategy
User Experience
Technical Architecture
Deliverables
Onit Digital delivered a digital postcard platform with “snarky” comments that could break through the clutter, align with gamer mentality and give the audience a few laughs. Significantly, the ecard platform allowed for extensibility and full tracking of all ecard sending habits/patterns.
Website Development
Content and Creative Development
Program Management
Results
The concept resonated strongly with the IGN audience. The ecards were widely used and showed up frequently in social channels.
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