Project Description
Ashley Furniture Homestores
Brief
Ashley Furniture Homestores required a new creative and technical strategy for digital promotions. Onit digital was to deliver a platform approach that would let them launch customized landing pages for every media execution.
Creative Strategy
User Experience
Technical Architecture
Deliverables
Onit Digital delivered a platform that launched hundreds of monthly offers into market. We executed a new CMS system (ROAD) that allowed for management of creative and offer data.
Custom Landing Pages
Content and Creative Development
Program Management
Results
The platform was an amazing success. Ashley Furniture Homestores reported a vastly increased response rate to their media due custom offers that matched the targeting criteria of their media buys.
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