Project Description
Amaro Montenegro
Brief
Amaro Montenegro was seeking a new website that could elevate the brand in the United States. The new site was to provide cocktail recipes, mixing tips and lifestyle articles. Additionally, they wanted a new CMS that would allow brand managers to update the site in line with current market trends.
Creative Strategy
User Experience
Technical Architecture
Deliverables
Onit Digital created a new and beautiful responsive design for Amaro Montenegro. The site sits on a WordPress backend and allows the brand managers to make continual updates as required by market dynamics. Recipes, lifestyle content, mixing tips and more are regularly published to the platform.
Website Development
Content and Creative Development
Program Management
Results
The new website remains a successful part of the Amaro Montenegro marketing mix. Consumers are thrilled with the intuitive interface. Feedback from the public and the brand has been extremely positive.
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