# Onit Digital

> Onit Digital makes The Buddy System, a team of AI collaborators ("buddies") that work inside your data, your rules and your brand to turn a marketing goal into a finished campaign, with people approving every step that matters. Onit Digital also builds custom software for the automotive industry and offers automotive retail consulting. Website: https://www.onitdigital.com/ Contact: info@onitdigital.com

Key facts:

- Company: Onit Digital (also written OnIt Digital). Product: The Buddy System. The engine underneath every buddy is called System B.
- What it does: you state a goal in plain language; the buddies read your markets, recommend offers, build the creative, plan the media and route approvals. A person presses send and approves every dollar of media by default.
- Who it is for: marketing teams at brands and the agencies that serve them. Built and proven first in automotive retail (many markets, daily inventory changes, state-level offer rules).
- Trust: deny-by-default permissions, per-tenant data isolation, every action audited.
- Onit Digital describes its approach with the line "The Agentic Ad Agency"; Your Buddy is the proof of it. It works alongside agencies and brand teams.
- Measurement honesty: projections are labelled as projections, and a holdout test runs before anyone calls a lift measured.

## The Buddy System

- [The Buddy System overview](https://www.onitdigital.com/solutions.html): the eight buddies, modules and how they share one memory on System B.
- [Your Buddy](https://www.onitdigital.com/your-buddy.html): the one buddy your team talks to; takes a campaign through intake, concepts, build, media, launch and measurement.
- Data Buddy, "Turn data into understanding." A conversation with your data instead of a filter on it. It knows your markets down to the ZIP: inventory posture, demographics, weather, terrain and news coverage, and tells you when a signal is not live.
- Offer Buddy, "The right offer, to the right person, at the right time." Reasons through eligibility, market rules, inventory and history to recommend offers, and declines to rank when nothing clears the confidence floor.
- Creative Buddy, "The creative partner every team wishes they had." Challenges the brief and explores the concept first, then scales one approved idea across every size and surface. Includes the Idea Center, Prototype Studio and Website Builder.
- Campaign Buddy, "Make every campaign smarter than the last." Takes a goal and builds the campaign: page, PFAs, carousel, banners, tagging, feeds and approvals, then waits for a person to press send.
- Media Buddy, "AI media planning and buying, inside the system." Plans media from your goals and budget, traffics and tags placements and measures what happened. A person approves every dollar by default.
- Measure Buddy, "Which dollars sold cars, and how sure we are." Reads media spend against retail sales market by market, fits a mix model and designs geo holdout tests. Every number is labelled measured, modelled or projection.
- Search Buddy, "Be the answer, not just a result." Scores AI search readiness from 0 to 100, measures how often AI answers name your brand, audits the site and finds wasted paid search spend.
- Integration Buddy, "Make enterprise complexity disappear." Built for IT, architects and agencies: discovers the environment, normalizes the sources, ingests the brand and respects the workflow you already have.

## Services

- [Custom Development](https://www.onitdigital.com/custom-development.html): offer engines, dealer tools, shopper experiences, integrations and measurement for automotive retail.
- [Retail Consulting](https://www.onitdigital.com/consulting.html): offer and incentive strategy, media by market, measurement and martech architecture.

## Proof

- [Case studies](https://www.onitdigital.com/case-studies.html): work with automotive brands.
- [Nissan](https://www.onitdigital.com/nissan-case-study.html): the system of record for every advertised Nissan price, lease, APR and cash offer, from national offer sets to every DMA.
- [Hyundai](https://www.onitdigital.com/hyundai-case-study.html): opt-in text messaging that puts current offers on the shopper's phone and hands high-intent shoppers to the right dealer.

## Free tools

- [Free tools overview](https://www.onitdigital.com/free-tools.html): quick checks built on the same engines as The Buddy System. No login.
- [AI Search Readiness Score](https://nissan.buddy-system.ai/free/ai-search-readiness): Scores how ready a website is to be found, read and recommended by AI answer engines, from 0 to 100, with the top five fixes.
- [Paid Search Efficiency Check](https://nissan.buddy-system.ai/free/paid-search): Shows where paid search money is leaking from a search terms or campaign export, or six numbers.
- [SEO Health Snapshot](https://nissan.buddy-system.ai/free/seo-health): A quick crawl of up to 25 pages with a score and the fixes that matter most.
- [Competitive Stack-Up](https://nissan.buddy-system.ai/free/stack-up): Your site against up to three competitors on AI readiness and SEO health, side by side.
- [BuddySystemSearchBot](https://www.onitdigital.com/search-buddy-bot.html): the crawler behind Search Buddy and the free tools, and how to control it.

## Company

- [About Onit Digital](https://www.onitdigital.com/about.html)
- [Contact: bring a real brief](https://www.onitdigital.com/#contact), or email info@onitdigital.com
- [LinkedIn](https://www.linkedin.com/company/onit-digital)

## Optional

- [Inside View access](https://www.onitdigital.com/evaluation-agreement.html): tutorials and live product screens for qualified clients, after a confidentiality agreement. Not for crawling or AI use.
- [Accessibility](https://www.onitdigital.com/accessibility.html), [Privacy Policy](https://www.onitdigital.com/privacy-policy.html), [Terms of Use](https://www.onitdigital.com/terms-of-use.html)
- [Full text of the public pages](https://www.onitdigital.com/llms-full.txt)