# Onit Digital: full text of the public pages > The public pages of https://www.onitdigital.com/ as plain text, for AI tools. The Inside View is confidential and not included. Summary: https://www.onitdigital.com/llms.txt --- # The Buddy System by Onit Digital | AI agents for automotive marketing URL: https://www.onitdigital.com/ The Agentic Ad Agency ## Give it the goal. Get the campaign. The Buddy System is a team of intelligent collaborators that work inside your data, your rules, and your brand. Tell one what you are trying to do. It asks what it needs to know, then builds the page, the creative, the offers, the feeds, and the approval route. You review it. You press send. Watch the film Meet Your Buddy → Built on System B. Deny-by-default permissions. Per-tenant data isolation. Every action audited. Unlock creativity at scale. The Film · 2:21 Monday Morning The proof: Your Buddy ### One conversation, from idea to launch, fully measured. Your Buddy is the one buddy your team talks to. It asks like an account manager, brings ideas from the first turn and pushes back when the data disagrees. Then it carries the work through concepts, build, media and launch, and tracks the results against what it projected. People approve every step that matters. - 1 Intake - 2 Concepts - 3 Build - 4 Media - 5 Launch - 6 Measure See how Your Buddy works → Watch the Your Buddy film The team ### Eight collaborators. One engine. They already know each other. Each one is good at a different part of the job. They are worth more together because they share the same memory of your organization, so a decision made in one shows up in the next. #### Data Buddy Turn data into understanding. A conversation with your data instead of a filter on it. It knows your markets down to the ZIP: inventory posture, demographics, weather, terrain, and the news coverage of every nameplate, scored for tone. It tells you when a signal is not live. Meet Data Buddy → See News & Sentiment → #### Offer Buddy The right offer, to the right person, at the right time. Eligibility, market rules, inventory, and history, reasoned through in that order. It recommends offers that move product without spending incentive on people who were going to buy anyway. When nothing clears the confidence floor, it says so instead of ranking on noise. Meet Offer Buddy → #### Creative Buddy The creative partner every team wishes they had. It thinks with you first: challenges the brief, expands the concept, explores the message. Then it produces, and scales one approved idea across every size and surface without losing the idea. Human authorship is the reference. The machine works from it, never over it. Its Idea Center writes, pictures and pretests new concepts, and learns from live media. Its Prototype Studio turns written business requirements into a clickable, on-brand prototype, after asking the questions a good analyst would ask. Its Website Builder asks what you want, shows sample images, writes the words and designs, builds and stages a small website on your brand kit, then helps you put it on your own domain. Meet Creative Buddy → See the Idea Center → See Prototype Studio → See Website Builder → #### Campaign Buddy Make every campaign smarter than the last. It takes a goal, asks what it needs to know, and builds the campaign: page, PFAs, carousel, banners, tagging, feeds, approvals. It shows the reasoning, the expected result, and the risks. Then it waits for a person to press send. Meet Campaign Buddy → #### Media Buddy AI media planning and buying, inside the system. It plans media from your goals and budget, traffics and tags every placement, picks the creative for each impression, buys across walled gardens, programmatic and linear, and measures what happened. A person approves every dollar by default. Meet Media Buddy → #### Measure Buddy Which dollars sold cars, and how sure we are. It reads tracked media spend against retail sales, market by market. It fits a mix model, designs geo holdout tests and reads them out with a confidence range, and checks whether richer offers moved sales. Every number is labelled measured, modelled or projection, and it says plainly when the data cannot prove a channel works. Meet Measure Buddy → #### Search Buddy Be the answer, not just a result. How your brand shows up in AI answers, organic search and paid search. It scores AI search readiness from 0 to 100, measures how often AI answers name and recommend you against competitors, audits the site, finds wasted paid search spend, and hands the fixes to Creative Buddy and Media Buddy. Meet Search Buddy → #### Integration Buddy Make enterprise complexity disappear. The one built for IT, architects, and agencies. It discovers the environment, normalizes the sources, ingests the brand, and respects the workflow you already have. Meet Integration Buddy → Clients can bring any request to Your Buddy , an AI that works beside your account manager and takes it from brief to launch. Meet Your Buddy → Media Buddy ### AI media planning and buying, inside the system. Media Buddy plans media from your goals and budget, traffics and tags every placement, picks the creative for each impression, buys across walled gardens, programmatic and linear, and measures what happened. - A person approves every dollar. That is the default, and it stays the default. - Autopilot runs only inside hard caps. Over a cap, the action stops and goes back to a person. - Works alongside your agency. A clean buy sheet goes out, and delivery comes back in for measurement. Meet Media Buddy → Free tools ### Try a quick check before the main course. Free checks built on the same engines as The Buddy System. No login, results on screen in about a minute. AI Search Readiness Score Paid Search Efficiency Check SEO Health Snapshot Competitive Stack-Up See the free tools → Watch The Buddy System ### The Road to Tucson. One shopper in a parking lot in Tucson, and the right offer for her. Follow it from a Data Buddy alert to a redeemed coupon on Saturday morning, and see exactly which idea brought her in. The Film · 2:46 The Road to Tucson See it work ### Every tool drives results on its own. Together, they are the creative engine of The Buddy System. Each tool has its own page: the product tour, how it works step by step, and real screens. #### PFA Builder Inside The Buddy System, the heroes you build here feed PFA Carousels and Page Builder pages, and Campaign Buddy can generate them straight from a campaign. #### PFA Carousel Inside The Buddy System, carousels pull heroes from PFA Builder and offers from Campaign Buddy, and drop into any page you build in Page Builder. #### Pulse Player Run it as its own video channel, or plug it into The Buddy System so every view helps the whole system sell smarter. #### Page Builder Inside The Buddy System, Page Builder pages are filled with PFA Carousels, live offers from Offer Buddy and campaigns from Campaign Buddy. #### Widget Studio Drive leads on its own, or let The Buddy System feed every widget the right offer, for the right market. #### Digital Coupons A showroom magnet on its own, and a closed loop for every campaign in The Buddy System. #### Brand Sweep Inside The Buddy System, the brand profile from Brand Sweep steers Creative Buddy, Asset Studio and Campaign Buddy whenever they generate creative. #### Asset Studio Inside The Buddy System, Asset Studio shares one library with PFAs, pages and widgets, takes brand cues from Brand Sweep, and builds the Creative Sets that Campaign Buddy launches. #### The asset manager Your brand's single source of truth, fueling every banner, widget and video across The Buddy System. #### Text Me My Offer Brilliant on its own. Backed by The Buddy System, every message knows the live offer and the right next step. #### Creative Buddy Put it to work on its own, or team it up with The Buddy System to take every idea from brief to market. #### The Creative Buddy Studio Every tool drives results on its own. Together, they are the creative engine of The Buddy System. See every tool work → Onit Digital ### Software and expertise, working as one. Onit Digital does custom development for the automotive industry. We combine uniquely integrated promotion management software with a team of industry experts to develop new lead sources for your dealers, turning emerging tech into experiences that move people to act. The Buddy System is what that work became. #### The Buddy System Eight intelligent collaborators on one engine, System B, including Media Buddy, Measure Buddy and Search Buddy. Give it the goal and get the campaign, built inside your data, your rules and your brand. Meet The Buddy System → #### Custom Development Software built for how automotive retail actually runs: offer engines, dealer tools, integrations and shopper experiences, from prototype to production. See our custom development → #### Retail Consulting Industry-leading retail consulting. We start from a technical point of view and keep your business objectives at the forefront of every recommendation. See our consulting → - Retail Consulting starts with the business objective: which markets, which vehicles, what has to move. Then it maps the technical path to get there. - Custom Development builds what is unique to your brand: integrations, offer logic, dealer tools and shopper experiences. - The Buddy System runs it at scale. Custom work plugs in as an extension, so it inherits your permissions, your brand and your data model on the day it is installed. - Results flow back. Closed-loop measurement shows which idea sold the car, and that shapes the next round of consulting. 25% Increase in overall dealer-generated leads 10% Improvement converting dealer leads to customers 3x Increase in key buying actions 28% Increase in overall lead-generated sales Results reported across Onit Digital client programs. About Onit Digital ### Brands that have trusted Onit Digital. Automotive brands have hired Onit Digital to build custom offer, lead and messaging programs, and to advise on retail strategy. These brands are current and past clients of Onit Digital's custom development and consulting work. They are not shown as users of The Buddy System. Read the Onit Digital case studies → × See Buddy work → --- # The Buddy System: eight AI marketing buddies on one engine | Onit Digital URL: https://www.onitdigital.com/solutions.html The Buddy System ## One conversation reaches all eight. Eight specialists, because the job has eight different kinds of hard. What one of them learns, the others use. They all run on System B, so every buddy already knows your data, your rules and your brand. Watch the tools See Buddy work → Unlock creativity at scale. Inside View The Creative Buddy Studio · 1:05 The Creative Buddy Studio The team ### Eight collaborators. One engine. #### Data Buddy Turn data into understanding. A conversation with your data instead of a filter on it. It knows your markets down to the ZIP: inventory posture, demographics, weather, terrain, and the news coverage of every nameplate, scored for tone. It tells you when a signal is not live. Meet Data Buddy → See News & Sentiment → #### Offer Buddy The right offer, to the right person, at the right time. Eligibility, market rules, inventory, and history, reasoned through in that order. It recommends offers that move product without spending incentive on people who were going to buy anyway. When nothing clears the confidence floor, it says so instead of ranking on noise. Meet Offer Buddy → #### Creative Buddy The creative partner every team wishes they had. It thinks with you first: challenges the brief, expands the concept, explores the message. Then it produces, and scales one approved idea across every size and surface without losing the idea. Human authorship is the reference. The machine works from it, never over it. Its Idea Center writes, pictures and pretests new concepts, and learns from live media. Its Prototype Studio turns written business requirements into a clickable, on-brand prototype, after asking the questions a good analyst would ask. Its Website Builder asks what you want, shows sample images, writes the words and designs, builds and stages a small website on your brand kit, then helps you put it on your own domain. Meet Creative Buddy → See the Idea Center → See Prototype Studio → See Website Builder → #### Campaign Buddy Make every campaign smarter than the last. It takes a goal, asks what it needs to know, and builds the campaign: page, PFAs, carousel, banners, tagging, feeds, approvals. It shows the reasoning, the expected result, and the risks. Then it waits for a person to press send. Meet Campaign Buddy → #### Media Buddy AI media planning and buying, inside the system. It plans media from your goals and budget, traffics and tags every placement, picks the creative for each impression, buys across walled gardens, programmatic and linear, and measures what happened. A person approves every dollar by default. Meet Media Buddy → #### Measure Buddy Which dollars sold cars, and how sure we are. It reads tracked media spend against retail sales, market by market. It fits a mix model, designs geo holdout tests and reads them out with a confidence range, and checks whether richer offers moved sales. Every number is labelled measured, modelled or projection, and it says plainly when the data cannot prove a channel works. Meet Measure Buddy → #### Search Buddy Be the answer, not just a result. How your brand shows up in AI answers, organic search and paid search. It scores AI search readiness from 0 to 100, measures how often AI answers name and recommend you against competitors, audits the site, finds wasted paid search spend, and hands the fixes to Creative Buddy and Media Buddy. Meet Search Buddy → #### Integration Buddy Make enterprise complexity disappear. The one built for IT, architects, and agencies. It discovers the environment, normalizes the sources, ingests the brand, and respects the workflow you already have. Meet Integration Buddy → Your Buddy ### From request to launch, with your account manager beside you. Your Buddy is an AI, clearly labelled, that works beside your Onit account manager. Say what you need in your own words, in the client portal. It takes the request from brief to launch, and checks with you at every step. It is the front door to The Buddy System: the buddies do the work behind it. See all six stages, from idea to launch → - It reads the situation first. The market, your past results and what is already live. When something is missing, it says so instead of guessing. - It brings concepts with a recommendation. Two or three directions, the one it recommends and why. Pick one, or mix them. - It builds the package. Offers, creative, media and a test plan, from the buddies that do that work. Change anything in plain English: it tells you what the change affects and rebuilds only that. - Your account manager stays in charge. Routine updates can come straight from Your Buddy. Anything touching spend, prices, dates or legal language always waits for your account manager. You sign off at each checkpoint. - It reviews local opportunities, too. Forward a sponsorship or a local media offer and Opportunity Review recommends buy, pass or counter, with the reasons, checked against your audience, capacity and paid social costs. See Opportunity Review → Prefer a form? The step-by-step wizard opens with everything you already said. Switch back to the conversation any time. Prefer a person? On every turn you can text your account manager in the same thread, ask for a call back or ask for a video call on Google Meet. Your account manager is told right away. Your Buddy · 1:13 The Buddy System: Your Buddy Your Buddy, 1:13. Captions available. The client portal One thread from brief to launch. Every Your Buddy turn ends with the two ways out: the step-by-step wizard, or your account manager. The account manager console Anything that needs a person waits here until the account manager approves, edits or holds it. Screens captured from the working product with a demo client and a fictional campaign request. Not client results. Modules ### More inside each buddy, with no extra logins. Each module lives inside the buddy that owns the work, so it uses the same data, the same permissions and the same audit log. Modules · 1:06 Modules Modules, 1:06. Captions available. Inside View How It Works · 2:04 Modules, extensions and vertical packs: how it works How It Works, 2:04. Captions available. #### Clean rooms Integration Buddy Connect LiveRamp, Amazon Marketing Cloud, Google Ads Data Hub, Snowflake or Databricks clean rooms and ask approved questions: audience overlap, reach and frequency, conversion lift. Aggregates only, small cells suppressed. We never build an identity graph. It runs on a labelled sandbox until a clean room account is connected. #### Compliance Review Creative Buddy Automatic checks for claims, offer terms, disclaimers, locked brand terms, AI disclosure and usage rights, then a named person signs off. It warns before export and before trafficking, and can be set to block. Exports carry a signed content credentials manifest in the C2PA format that discloses AI use. It supports your legal review; it is not legal advice. #### Versioning and Localization Creative Buddy One master to many languages, markets and sizes. Translation memory first, locked brand terms never translated, market disclaimers swapped in, and every version reviewed by a person before it ships. #### Creators Campaign Buddy A creator registry, briefs, an FTC disclosure check on every post, partnership ad permissions with end dates, and payout tracking. Payments themselves happen outside the system. #### Strategy and Briefs Data Buddy A brief written from the scenario, the Audience Panel and competitive spend, with a source beside every fact, then one click to Campaign Buddy, Media Buddy or Creators. Security, identity and governance for the whole system: Enterprise and Trust → Data Buddy: News & Sentiment ### What the press is saying, next to what shoppers are doing. Data Buddy tracks news coverage of every nameplate. It scores the tone of each story as positive, neutral or negative, and tags its topic: review, launch, pricing and incentives, recall and safety, corporate, or other. Then you ask about it in plain English: - “What’s the news on the Rogue?” - “Is coverage of the Kicks turning negative?” - “Rogue engagement dropped in Dallas. Is it the news?” - Answers with the evidence. Story volume, the tone trend and the stories driving it, each linked to its source. Where engagement data exists, it puts tone and engagement side by side. - Local means local coverage. The local view counts stories that name the market’s city or state. It does not know who read what, and it never claims to. - Recall, safety and legal stories go to your Communications team. They are flagged and routed. The system never drafts statements about them. - Included in Data Buddy, so every buddy can use it. No new product, no new price. News & Sentiment · 0:57 Data Buddy: News & Sentiment News & Sentiment, 0:57. Captions available. Ask in plain English Data Buddy answers with story volume, the tone trend and the stories driving it, each linked to its source. Screen captured from the working product in the demo environment, answering from real public news coverage. Not client results. Media Buddy ### AI media planning and buying, inside the system. Media Buddy plans media from your goals and budget, traffics and tags every placement, picks the creative for each impression, buys across walled gardens, programmatic and linear, and measures what happened. - A person approves every dollar. That is the default, and it stays the default. - Autopilot runs only inside hard caps. Over a cap, the action stops and goes back to a person. - Works alongside your agency. A clean buy sheet goes out, and delivery comes back in for measurement. Meet Media Buddy → The Creative Buddy Studio ### A whole studio of tools, built to take one idea everywhere it needs to go. Use any tool on its own, or let The Buddy System feed it the right offer, for the right market. The full studio is in the Inside View. Every tool, what it does and its films, for qualified clients. What the system will not do ### The limits, stated up front. Buddy has no authority to publish. Every consequential action routes to a person. Media Buddy starts the same way: a person approves every dollar, and autopilot, when someone turns it on, runs only inside hard spend caps. - It shows its reasoning, including when the data is too thin to have a real opinion. - It keeps its guesses and your instructions separate, so you can always tell which is which. - Discard reverses the entire build and reopens the conversation where it left off. - Over a spend cap, Media Buddy stops and sends the action back to a person. It never trims a buy to fit. Questions ### Questions about The Buddy System #### What is The Buddy System? The Buddy System is a marketing platform from Onit Digital: eight AI collaborators (Data, Offer, Creative, Campaign, Media, Measure, Search and Integration Buddy) that share one memory of your organization on an engine called System B. Give it a goal and it builds the campaign; a person approves what ships. It is built by Onit Digital. #### Who is The Buddy System for? Marketing teams at brands, and the agencies that serve them, especially organizations that run many offers across many markets. It was built and proven first in automotive retail: thousands of markets, inventory that changes daily, offers governed by state-level rules and a brand standard that cannot bend. #### What does each buddy do? Data Buddy: A conversation with your data instead of a filter on it. Offer Buddy: Reasons through eligibility, market rules, inventory and history to recommend offers, and declines to rank when nothing clears the confidence floor. Creative Buddy: Challenges the brief and explores the concept first, then scales one approved idea across every size and surface. Campaign Buddy: Takes a goal and builds the campaign: page, PFAs, carousel, banners, tagging, feeds and approvals, then waits for a person to press send. Media Buddy: Plans media from your goals and budget, traffics and tags placements and measures what happened. Measure Buddy: Reads media spend against retail sales market by market, fits a mix model and designs geo holdout tests. Search Buddy: Scores AI search readiness from 0 to 100, measures how often AI answers name your brand, audits the site and finds wasted paid search spend. Integration Buddy: Built for IT, architects and agencies: discovers the environment, normalizes the sources, ingests the brand and respects the workflow you already have. #### Does The Buddy System publish or spend money on its own? No. Every consequential action routes to a person and is audited. Campaign Buddy waits for a person to press send, and Media Buddy has a person approve every dollar by default. #### How does it keep our data separate and secure? It runs on System B with deny-by-default permissions, per-tenant data isolation and an audit record of every action. Clean room connections return aggregates only, with small cells suppressed, and no identity graph is built. #### How does it work with our agency and our team? It works alongside them. Strategy, creative judgment and client relationships stay with your people; the buddies take on the production around them, inside the way your team already runs accounts. #### Who makes The Buddy System? Onit Digital. Onit Digital also builds custom software for the automotive industry and offers retail consulting , and the three practices connect: consulting sets the objective, custom development builds what is unique to your brand, and The Buddy System runs it at scale. #### How can I see it work? Bring a real brief through the contact form on this site. Qualified clients can also open the Inside View, with tutorials and live product screens, after agreeing to a short confidentiality agreement. × See Buddy work → --- # Your Buddy | The Agentic Ad Agency, from idea to launch | Onit Digital URL: https://www.onitdigital.com/your-buddy.html Home / Your Buddy The Agentic Ad Agency ## Your Buddy: one conversation, from idea to launch, fully measured. Your Buddy is the one buddy your team talks to. It works like a great account manager: it asks, suggests, pushes back when the data says so, and then takes the work from idea to concepts to a measured launch. The eight buddies of The Buddy System do the work behind it. See the six stages Talk to us about Your Buddy Your Buddy: One Buddy, From Idea to Launch, 1:42. Captions on by default. Nothing plays until you press play. Read the transcript You have a campaign to launch. And a dozen tools, tabs and logins between you and launch. Where do you even start? Start with one conversation. Meet Your Buddy. It works like your best account manager. It reads your data and tells you where to start. Bring back the campaign that worked. Fix the one that didn't. Or chase something new in the market. And when the numbers disagree with you, it pushes back, and tells you why. Rather click than chat? Switch to the wizard. Nothing gets lost. Before any work begins, you see the plan: which virtual staff, how many hours, what it costs. Then the concepts come alive. Big ideas, copy, mood boards, even a concept video. Pick one, and Your Buddy builds it. The site. The banners. The widget. The Pulse player. Then it plans media like a seasoned buyer. It proposes the budget, which markets to boost, maintain or reduce, and what it expects to deliver. Change any number, and everything else recalculates. One approval from you, and it launches. Then every result is tracked against the projection, with a holdout test to show what really worked. Idea. Concept. Launch. Fully measured. One buddy. For agencies, a tireless new teammate. For brands, a whole team in one conversation. Your Buddy, from The Buddy System. Why it matters ### Eight buddies behind it. One buddy in front. The Buddy System has a buddy for data, offers, creative, campaigns, media, measurement, search and integration. Your Buddy is the one you talk to. It runs the project, calls in the others and keeps every piece in one place. - 1 Intake - 2 Concepts - 3 Build - 4 Media - 5 Launch - 6 Measure A working partnership ### It brings ideas. It disagrees when it should. #### Start from what worked Your Buddy can pick up a past campaign that performed and extend it, with the evidence in front of you. #### Fix what did not Or take a campaign that fell short, name why, and change the part that failed. #### Find something new Or read the market, inventory, incentives, competitors and search, and suggest a fresh direction. From idea to launch ### Six stages, one project. Every stage, approval, asset and number hangs off one saved project that your team and your client both see. - 1 Intake #### Start the way you like to work. Talk to Your Buddy the way you would talk to a good account manager. Or open the step-by-step wizard if forms feel easier. Both read and write the same project, so switching never loses a word. From the first turn it brings ideas, not just questions. - Repeat or extend a campaign that worked, with the numbers that say so. - Fix one that did not, and say what it would change. - Try something new, read from inventory, incentives, competitors, news and search. - When the data disagrees with the plan, it says so, explains why and offers an alternative. Intake. The brief, and three starting points with the evidence behind each one. - 2 Concepts #### See the thinking before anything gets built. Before it starts, Your Buddy shows a plain-language estimate: which virtual staff and which people will work on it, how many hours, what it costs and how long it takes. Up to three concepts by default. Ask for fewer or more and the estimate updates. Each concept arrives as a board you can react to. - The big idea and the copy lines. - Mood board images. - A rough site screen, prototype, Pulse player or widget mock. - A short concept video where it helps. - The offer, and why it should work. - Approve one, or mix the parts you like. Concepts. Your Buddy's take on the concepts, with the evidence behind each point. - 3 Build #### The approved idea becomes working assets. Your Buddy hands each piece to the buddy that owns it, so what comes back is real and ready to publish, not a picture of it. Every build gets its own approval, with compliance review built in. - Creative in every size, version and language. - Landing pages and websites, prototypes, Pulse players and widgets. - Emails, text programs, QR coupons and offers. - Open any piece in the buddy that made it. Edits made there flow back into the project. Build. Every asset built by the buddy that owns it, each with its own approval and compliance review. - 4 Media #### A real plan, with a real budget. Your Buddy proposes the budget instead of leaving it blank, along with how long the campaign should run, the channel mix, the targeting and how it would launch, the way a media buyer would walk you through it. Market by market it sets boost, maintain or reduce profiles. Boost = too much inventory, push media. Reduce = tight inventory, ease off. - Projected engagement and sales as ranges, labelled as projections it will track against. - A holdout test in every plan, so lift is measured, not assumed. - Change the budget, the engagement target, the sales target or the number of weeks, and the other numbers recompute with the math shown. Media. A proposed budget with the math behind it. Change one number and the others follow. - 5 Launch #### One approval, then it goes live. Nothing spends until the person who controls the budget approves it. One click from your named spend approver, and Your Buddy sends the plan into Media Buddy and publishes the built assets through the buddies that made them. Launching live uses your own media accounts, connected to The Buddy System. Launch. One approval from the spend approver, then every launch step, checked off. - 6 Measure #### Fully measured, against what it promised. Measure Buddy tracks the campaign against the projections from the media plan and against the holdout. The project shows results next to the projection, so everyone looks at the same number. What it learns feeds the next starting point. Measure. Waiting for the flight, with the projection and the holdout it will be measured against. Screens captured from the working product with a demo client and a fictional campaign. Not client results. Opportunity Review ### Should we buy this? Ask Your Buddy. A sponsorship, a local media package, a banner at the big game. Dealership managers and campus leaders forward asks like these every week. Opportunity Review, a project type inside Your Buddy, evaluates each one and recommends buy, pass or counter, with the reasons. Your Buddy: Opportunity Review, 45 seconds. Captions on by default. Nothing plays until you press play. - Audience fit. Who lives near that dealership or campus, and what the local news is saying. - Cost against paid social. The seller's price beside what the same reach would cost on paid social. The seller's reach is shown as the seller's claim, next to our estimate. - Capacity. Open seats or inventory at that location. With no room, it says pass, or points to a program or model that has room. - The customers who stay. Retained students or repeat buyers by source, where the data exists. Where it does not, it says so. - Community value. A separate lane with a stated reason and its own grassroots budget, never scored to zero. - Measurement before money. A unique code or QR, a tracking page and a holdout, designed before the buy. Say yes and it hands the work to the buddies that build, launch and measure it. Nothing spends until your spend approver approves. It works alongside your agency, and reviewing an ask needs no ad platform connections. Opportunity Review. Buy, pass or counter, with the reasons and every figure sourced or labelled an estimate. Screens from the working product with demo data. Not client results. Always saved ### Leave any time. Come back to exactly where you were. #### Every project saved Your projects list shows where each one stands. Resume lands on the stage and the screen you left. #### One record for everything Concepts, builds, the media plan, approvals and results stay linked to the project, with a link into the buddy that made each one. #### Changes flow back Edit an asset or a plan in any buddy and the project updates, with a note of what changed and when. The Agentic Ad Agency ### Built for brands and for the agencies that serve them. The work gets done, not only suggested: Your Buddy and the buddies behind it plan, build, launch and measure, and people approve every step that matters. That is the whole campaign workflow in one system. #### For brands: a whole team in one conversation Strategy, concepts, build, media and measurement behind one conversation, working inside your data, your rules and your brand. - Go from a goal to a measured launch in one project you own. - See the cost and the time before any work starts. - Every concept, build and dollar is approved by your people. - Results tracked against the projection, with a holdout to prove the lift. #### For agencies: a tireless new teammate Your strategy, your creative judgment and your client relationships stay at the center. Your Buddy takes on the production around them. - Turn a brief into concept boards your team can shape and present. - Build every size, version and market without adding headcount. - Hand clients a clear plan with ranges, a calculator and a holdout. - Works alongside the way your team already runs accounts. Straight answers ### What to know before you start. - People make the calls. Concepts, builds, compliance and spend each wait for a named person to approve them. - Projections are labelled as projections. Engagement and sales are shown as ranges Your Buddy will track against, and every plan carries a holdout before anyone calls a lift measured. - Launching uses your accounts. Media goes live through your own media accounts once they are connected to The Buddy System. - A person is always close. Your account manager sees the same project and can step in on any turn. ### The buddies behind Your Buddy. Eight buddies share one memory of your organization and do the work. Your Buddy is how you talk to all of them. Meet The Buddy System → Meet the buddies: Data Buddy · Offer Buddy · Creative Buddy · Campaign Buddy · Media Buddy · Measure Buddy · Search Buddy · Integration Buddy Questions ### Questions about Your Buddy #### What is Your Buddy? Your Buddy is the one buddy your team talks to in The Buddy System. It is an AI, clearly labelled, that works beside your Onit account manager and takes a campaign from intake to concepts, build, media, launch and measurement, with people approving every step that matters. #### Is Your Buddy a person or an AI? An AI, clearly labelled. Your Onit account manager sees the same project and can step in on any turn. In the same thread you can text your account manager, ask for a call back or ask for a video call. #### What does Your Buddy need from me to start? A goal, in your own words. It reads the market, your past results and what is already live, then brings starting points with the evidence behind each one. When something is missing, it says so instead of guessing. If you prefer forms, the step-by-step wizard opens with everything you already said. #### Who approves the work? People. Concepts, builds, compliance and spend each wait for a named person to approve them. Anything touching spend, prices, dates or legal language always waits for your account manager. #### Do I see the cost before work starts? Yes. Before it starts, Your Buddy shows a plain-language estimate: which virtual staff and which people will work on it, how many hours, what it costs and how long it takes. #### How are results measured? Every result is tracked against the projection. Projections are labelled as projections, and every plan carries a holdout test before anyone calls a lift measured. #### Can agencies use Your Buddy? Yes. It is built for brands and for the agencies that serve them . For agencies it takes on production, such as concept boards, sizes, versions and markets, while strategy, creative judgment and client relationships stay with the team. #### Where does media go live? Through your own media accounts, once they are connected to The Buddy System, and only after a person approves the plan. × See Buddy work → --- # About Onit Digital, maker of The Buddy System URL: https://www.onitdigital.com/about.html Home / About ## We make The Buddy System . Onit Digital builds The Buddy System: a team of intelligent collaborators that work inside your data, your rules, and your brand, so your people can spend the week on the next big idea. The Buddy System. Unlock creativity at scale. In short ### Onit Digital at a glance #### What we make The Buddy System: eight AI collaborators on one engine, System B, that turn a marketing goal into a finished campaign inside your data, your rules and your brand. #### Who it is for Marketing teams at brands and the agencies that serve them. Built and proven first in automotive retail. #### What else we do Custom software for the automotive industry and retail consulting, connected to The Buddy System. #### Proof Onit Digital runs the offer engine behind every advertised Nissan price, national to DMA, and built a text-messaging offer program for Hyundai. See the case studies. ### Marketing has never been short on ideas. It has been short on hours. Between a good idea and the shopper it is meant for, there is a lot of road: hundreds of markets, a dozen formats, offers that shift by the week. We built The Buddy System to handle that road. Data Buddy, Offer Buddy, Creative Buddy, Campaign Buddy, Media Buddy, Measure Buddy, Search Buddy and Integration Buddy share one memory of your organization on System B, so a decision made in one shows up in the next. The Buddy System was built inside automotive retail, the hardest version of this problem we could find: thousands of individual markets, inventory that changes daily, offers governed by state-level rules, and a brand standard that cannot bend. Everything was proven there first. Eight buddies One engine System B Shared memory What we believe ### How The Buddy System behaves. #### It does the work, not the writeup It produces the artifact in the system of record: the page, the creative, the offers, the feeds. Not a summary of the work, and not a plan to do it later. #### It shows the reasoning Including when the data is too thin to have a real opinion. When confidence is low, the caution is open by default. #### A person presses send Buddy has no authority to publish. Every consequential action routes to a person and is audited. That is not a setting. It is how the system is built. Our approach ### From goal to finished campaign. Bring a real goal from a real market, and watch what comes back. Ask You state the goal in plain language. Data Buddy reads every market and tells you where the opportunity is. Build Offer Buddy works out the right deal for each market, inside the rules. Creative Buddy makes one idea every size and screen, on brand. Launch Campaign Buddy sends it everywhere it needs to go once a person approves: widgets, Pulse Player video, Text Me My Offer, Digital Coupons. Learn Integration Buddy keeps every system talking, and the closed loop shows which idea sold the car. What you decide once, you do not decide again. --- # Free AI Search Readiness Score and SEO tools | Onit Digital URL: https://www.onitdigital.com/free-tools.html Home / Free Tools Free tools ## Free tools: see what is working, in about a minute. Quick checks built on the same engines as The Buddy System. No login, and each one gives you a score, the evidence behind it and the first fixes to make, in under a minute. Nothing is emailed to you or anyone else. The checks ### Four quick looks at what is working and what is not. #### AI Search Readiness Score Enter a website and see how ready it is to be found, read and recommended by AI answer engines. - AI crawler access in robots.txt, llms.txt and schema.org coverage - Crawlability, content answerability and a page weight proxy - A live test: do AI answers name your brand, against up to two competitors - A score from 0 to 100, a letter grade and the top five fixes Run the free check : AI Search Readiness Score (opens in a new tab) The full version lives in Search Buddy. #### Paid Search Efficiency Check Upload a search terms or campaign export, or enter six numbers, and see where paid search money is leaking. - Wasted spend estimate on terms that never convert - Brand cannibalisation risk and impression share lost to budget or rank - Cost per acquisition against a labelled benchmark band - The file is processed in memory and not stored without your consent Run the free check : Paid Search Efficiency Check (opens in a new tab) The full version lives in Search Buddy. #### SEO Health Snapshot A quick crawl of up to 25 pages with a score and the fixes that matter most. - Titles, meta descriptions and H1s - Broken links, canonicals and robots rules - Schema.org, image alt text, page weight and internal links Run the free check : SEO Health Snapshot (opens in a new tab) The full version lives in Search Buddy. #### Competitive Stack-Up Your site against up to three competitors on AI readiness and SEO health, side by side on a radar chart. - Every readiness component compared - AI answer share of voice - Where each competitor is ahead, and by how much Run the free check : Competitive Stack-Up (opens in a new tab) The full version lives in Search Buddy. All free tools in one place → (opens in a new tab) · How we score: the methodology → (opens in a new tab) How the checks work. Each check reads only public pages or the file you give it, respects robots.txt and reads at most 25 pages of a site. Benchmarks are labelled with their source, or as an Onit benchmark, modelled. Uploaded files are read in memory and are not kept unless you ask for a shareable result. ### The appetizer. Then the main course. The full versions run inside Search Buddy, connected to the rest of The Buddy System. Meet The Buddy System → × See Buddy work → --- # Custom Development for the Automotive Industry | Onit Digital URL: https://www.onitdigital.com/custom-development.html Home / Custom Development Custom development ## Custom development for the automotive industry. Onit Digital combines uniquely integrated promotion management software with a team of industry experts to develop new lead sources for your dealers, turning emerging tech into experiences that move people to act. What we build ### Software built for how automotive retail actually runs. Thousands of offers, hundreds of markets, and a brand standard that cannot bend. We build for that. #### Offer engines One source of truth for every advertised price, lease, APR and cash offer, national to DMA. #### Dealer tools Redemption, desk and showroom tools that hand the salesperson full context. #### Shopper experiences Offer pages, widgets, video and messaging that turn interest into a dealer conversation. #### Integrations Offer feeds, inventory, dealer systems and media platforms, connected without rip-and-replace. #### Measurement Closed-loop attribution from the ad a shopper saw to the car she bought. #### Prototypes to production We pressure-test ideas as working prototypes before they reach the market. The proof ### Built, shipped and running. #### Results across Onit Digital client programs Percentage increase reported across Onit Digital client programs. Lead-generated sales 28% Dealer-generated leads 25% Lead-to-customer conversion 10% 3x increase in key buying actions. #### Offer logic, national to DMA How the Nissan offer engine we built resolves every advertised offer. There are 210 Nielsen DMAs in the U.S. National one national offer set Regional revisions that win in their markets 210 DMAs featured offers selected for each market #### Where our custom builds run From the Nissan and Hyundai programs in our case studies, and The Buddy System's own tools. Surfaces covered by each Onit Digital build Surface Nissan offer engine Hyundai messaging The Buddy System Brand homepage and carousels Built Not in scope Built Offers pages and vehicle pages Built Not in scope Built Dealer-facing tools Built Built Built Paid media creative Built Not in scope Built SMS and RCS messaging Not in scope Built Built Showroom and redemption Not in scope Not in scope Built How we work ### From prototype to client-ready platform. #### How a custom build runs The typical sequence. Phases overlap on purpose, so working software shows up early. Discover Prototype Build Launch Optimize #### What we connect A custom build sits between the systems you already run and every surface a shopper or dealer touches. Your systems Offer and incentive feeds, inventory, dealer data, CRM, media platforms Onit custom development Offer engines, integrations, dealer tools and shopper experiences, on System B Every surface Brand and dealer sites, paid media, SMS and RCS, the showroom floor How it connects ### Consulting, custom development and The Buddy System work as one. - Retail Consulting starts with the business objective: which markets, which vehicles, what has to move. Then it maps the technical path to get there. - Custom Development builds what is unique to your brand: integrations, offer logic, dealer tools and shopper experiences. - The Buddy System runs it at scale. Custom work plugs in as an extension, so it inherits your permissions, your brand and your data model on the day it is installed. - Results flow back. Closed-loop measurement shows which idea sold the car, and that shapes the next round of consulting. × See Buddy work → --- # Automotive Retail Consulting | Onit Digital URL: https://www.onitdigital.com/consulting.html Home / Retail Consulting Retail consulting ## Industry-leading retail consulting. We start from a technical point of view, but we always keep your business objectives at the forefront. A recommendation is only finished when it is tied to a result a dealer can feel. What we advise on ### Consulting that ends in working software, not a slide. #### Offer and incentive strategy Which offers, in which markets, for which vehicles, so incentive is not spent on people who were going to buy anyway. #### Media strategy by market Boost, maintain or reduce media market by market. Boost = too much inventory, push media. Reduce = tight inventory, ease off. #### Data and measurement Closed-loop attribution, and a holdout before anyone calls a lift measured. #### Martech and integration architecture How your offer feeds, dealer systems and media stack should connect. #### Dealer and showroom enablement Lead routing, redemption and desk tools that give the salesperson full context. #### Creative operations at scale How one approved idea reaches every market, size and surface on brand. Our approach ### Start technical. Stay on the business. #### Technical point of view. Business objectives at the forefront. Every technical step answers to a business question. Business objective What has to move, and where? What is it worth to move it? What does success look like? Did it pay off? Technical path Audit the data, offers and systems you run today Design the architecture and offer logic Build, configure and launch Measure with closed-loop attribution How it connects ### Our consulting and our solutions feed each other. Consulting sets the objective. Custom development and The Buddy System deliver it. Results come back and sharpen the next recommendation. - Retail Consulting starts with the business objective: which markets, which vehicles, what has to move. Then it maps the technical path to get there. - Custom Development builds what is unique to your brand: integrations, offer logic, dealer tools and shopper experiences. - The Buddy System runs it at scale. Custom work plugs in as an extension, so it inherits your permissions, your brand and your data model on the day it is installed. - Results flow back. Closed-loop measurement shows which idea sold the car, and that shapes the next round of consulting. × See Buddy work → --- # Hyundai case study: offers by text message | Onit Digital URL: https://www.onitdigital.com/hyundai-case-study.html Home / Case Studies / Hyundai ## Putting offers directly in the shopper’s hand . Hyundai wanted a more direct, higher-intent line to shoppers than email or display could provide. Onit Digital implemented a text-messaging program that delivers the right offer straight to the shopper’s phone, and turns a tap into a dealer lead. Brand Hyundai Focus Text messaging (SMS) Scope Offer delivery & lead capture Channel Mobile messaging ### The challenge Hyundai had compelling offers but needed a more immediate, personal way to reach shoppers. Email gets buried and display gets ignored, and neither makes it easy for an interested shopper to act in the moment. The brand wanted a direct channel that lands on the device people actually check, with a frictionless path from “interested” to a real dealer conversation. ### What we built Onit Digital implemented a text-messaging program for Hyundai, opt-in SMS, to deliver offers and move shoppers toward their dealer. - Opt-in “text me this offer” capture that delivers the relevant incentive straight to the shopper’s phone - SMS messages built around current Hyundai offers, with clear next steps - Compliant opt-in/opt-out handling and message cadence management - Click-through and reply paths that hand high-intent shoppers to the right dealer ### How it played out Text put the offer where shoppers would actually see it. Open and engagement rates ran well ahead of email, and the “tap to act” simplicity meant interested shoppers moved toward a dealer in seconds rather than days. It became one of Hyundai’s most direct, highest-intent touchpoints. ### The impact What a direct messaging channel changed for Hyundai. A direct line to shoppers Offers land on the device people actually check, instead of competing for attention in a crowded inbox or ad feed. One-tap path to the dealer “Text me this offer” turns interest into a real dealer conversation in seconds, not days. Higher-intent engagement Messaging reaches shoppers who opted in, making it one of Hyundai’s most engaged, highest-intent touchpoints. Compliant by design Consent-based opt-in, clean opt-out, and managed cadence keep the program trustworthy and on the right side of regulation. ### Want this for your brand? Talk to an Onit Digital retail specialist about what Onit Digital, and now The Buddy System, can do for your brand and your dealers. Talk to a specialist More case studies --- # BuddySystemSearchBot | The Search Buddy crawler | Onit Digital URL: https://www.onitdigital.com/search-buddy-bot.html Home / Search Buddy / Our crawler Search Buddy crawler ## BuddySystemSearchBot: what it reads, and how to control it. BuddySystemSearchBot is the crawler behind Search Buddy and the free tools from The Buddy System. It reads a few public pages of a website when someone asks for a check of that site. What it does ### A small, polite crawler. What it reads. Public pages only: robots.txt, llms.txt, the sitemap and at most 25 pages per check, usually far fewer. It never logs in, never submits forms and refuses private or internal addresses. How it identifies itself. The user agent contains BuddySystemSearchBot/1.0 and a link to this page. How to control it. It honours robots.txt. To keep it out of your whole site, add User-agent: BuddySystemSearchBot followed by Disallow: / . Questions or problems. Email info@onitdigital.com with your domain and we will respond within five business days. × See Buddy work →