Absolut Vodka

Absolut launched its integrated offline/online program, Absolut Cooling. The program allows Absolut vodka drinkers to participate in the prevention of global warming and share their personal statements on what inspires them to take action for the planet.

As part of the program, for every on-premise purchase of an Absolut drink and for every purchase of an off-premise Absolut bottle, Absolut will make a donation to environmental groups/charities (up to $1,000,000). Consumers receive codes with their purchases that they can enter online or via mobile device and select one of the 3 charities to which Absolut should make the donation.

Onit Digital programmed the backend loyalty engine to capture the codes and the responses associated with each code in a manner that allowed future communications and robust reporting. They also set up kiosk terminals for Absolut representatives so that data could be fed in to the centralized system at “Global Cooling Parties” sponsored directly by Absolut.

The site included information on Absolut products along with special Absolut drink recipes to mix up at suggested “Global Cooling Parties”. The “Chill Tactics” section of the site provided a Cooler Planet Party Guide and Cool Tips on how to reduce impact on the environment.

As part of its sponsorship for Live Earth Films, the Global Cooling site hosted three Live Earth Films for viewing, along with the film festival calendar of upcoming events.

Onit worked closely with the brand and agency team to define scalable architecture for the site as it would grow and change over the course of the program.

Updates to the site are slated to include social networking aspects and the opportunity for site visitors to increase their chances for entry into the Lights Out contest by engaging in various interactions and activities on the Global Cooling Site.