Yamaha Motorsports

|Yamaha Motorsports
Yamaha Motorsports 2017-12-23T23:56:43+00:00

Project Description

Yamaha Motorsports

Website Design Company - Yamaha Motorsports

Brief

Yamaha Motor Sports wanted to drive more bike sales by having better landing pages to convert their media into leads.  Significantly, Yamaha didn’t have a mechanism for driving offers through their media, and they didn’t have landing pages to match the effort.

  • Creative Strategy

  • User Experience

  • Technical Architecture

Deliverables

Key Features

  • Configure and implement the ROAD Enterprise SaaS solution
  • Implement landing pages
  • Enable APIs
  • Deliver enhanced metrics
  • Develop a fully encompassing strategy that delivered offers through the entire sales funnel, that delivered responsive design for mobile views, and that captured data throughout the entire process
  • Website Development

  • Content and Creative Development

  • Program Management

Program Development
Tech Development
Creative Development
Web Development

Results

Onit continued to work as a partner to both Yamaha and its agency of record, maintaining assets and supporting both ROAD and the new landing pages.  Onit continued to work as a partner to both Yamaha and its agency as a partner.  We maintained all assets, continued support of the ROAD Enterprise SaaS solution and delivered metrics/analysis against the landing pages.

Summary of Benefits  

  • Agency of record reported back astonishing metrics
  • In just the first 4 months, Yamaha was able to attribute higher sales to the landing page leads
  • Lightning fast initial launch
  • Increased speed-to-market and scalability for offers shown on Landing Pages and beyond
  • Improved accuracy of offers, avoiding previous errors
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