Redstripe Beer was seeking new and innovate creative work that engaged their consumers.
Onit Digital created “Chillville” as a concept for Redstripe that included many interactive features designed for fun and viral passalong.
Content and Creative Development
The concept work was commented on by Redstripe brand managers as some of the most innovative and fun creative they had seen. Many of these elements were used as a basis for future concepts and executions.