IGN - Onit Digital

IGN

|IGN
IGN 2017-12-23T23:16:41+00:00

Project Description

IGN

Website Design Company - IGN

Brief

IGN was seeking a new and quirky way to get the word out about their brand to an audience of gamers.

  • Creative Strategy

  • User Experience

  • Technical Architecture

Deliverables

Onit Digital delivered a digital postcard platform with “snarky” comments that could break through the clutter, align with gamer mentality and give the audience a few laughs.   Significantly, the ecard platform allowed for extensibility and full tracking of all ecard sending habits/patterns.

  • Website Development

  • Content and Creative Development

  • Program Management

Program Development
Tech Development
Creative Development
Web Development

Results

The concept resonated strongly with the IGN audience.   The ecards were widely used and showed up frequently in social channels.

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Project Details

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