Ashley Furniture Homestores required a new creative and technical strategy for digital promotions. Onit digital was to deliver a platform approach that would let them launch customized landing pages for every media execution.
Onit Digital delivered a platform that launched hundreds of monthly offers into market. We executed a new CMS system (ROAD) that allowed for management of creative and offer data.
Custom Landing Pages
Content and Creative Development
The platform was an amazing success. Ashley Furniture Homestores reported a vastly increased response rate to their media due custom offers that matched the targeting criteria of their media buys.